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Archive for February, 2011

Domain names are special, self-sufficient part of WWW and a profit-making kind of business in the Internet.

There is a huge number of IT companies that sale/purchase/estimate domain names. The times when You could

get an exclusive free domain name from Your hosting-provider had passed. Now, in order to purchase a good

domain You may visit some of the websites that specialize in domain names sale (for example Sedo.com) and

buy the domain You liked (of course, if You are ready to pay about .000 for it, though, many of domain names

are much more expensive). If You are not – You will have to select domain name from those, which are being

sold as vacant. Here is what You should take into consideration while choosing a domain name:

1. Domain level.

It’s preferably to have a second-level domain name. For example, in “www.design.com” the “www” prefix means

World Wide Web; “design” is a domain basis (see below how to select it); “com” is a domain zone. Third-level

domain name is a little bit different – “www.logo.design.com”, forth-level domain will look like

“www.pixel.logo.design.com” – the number of domain components increases depending on its level. Domain

components imply words that affiliate a domain name and are separated by dots. The more components are

in a domain name, the higher is its level and the less valuable it is. The third and higher level domains are often

being distributed cost free. When purchasing a domain name for Your company (or Yourself), make sure it is a

second-level domain.

2. Domain zone.

There is a huge amount of domain zones, each of them having its own meaning, and it is important to choose the

most appropriate one. There are Generic Domains and Country Code Domains. Among Generic Domains are:

“com” – commercial project; “net” – network, related to WWW; “org” – organization; “biz” – business project; “info” -

informational project; “TV” – television channel; and many others. Country Code Domains are domains that reveal

ownership of a particular domain (website) by a country. Each country (including those that don’t already exist)

has its own domain zone. For example “us” means USA site; “de” is German; “co.uk” stands for Great Britain”,

“ru” refers to Russia; “fr” denotes France. So, what domain zone would give the best fit for Your domain? If Your

Internet project is going to have regional restrictions (for example e-shop meant for sale in USA only) – do not

hesitate to choose the domain zone of Your region. If Your project isn’t attached to a particular country, You will

have to choose from the “Great Five” of domain zones: com/net/org/biz/info. These zones are the most valuable

and popular in the Internet. “Com” is one of the best, being a universal domain zone. “Net” matches with IT

forums and sites related to domain names. “Org” suits perfectly to web directories. Almost all of the best great

directories have domains in “org” zone (dmoz.org; lii.org; vlib.org; botw.org). “Biz”- will be a brilliant solution for

e-shops and projects that have to do with online sale. “Info” is right for blogs and personal pages. But You don’t

have to be consistent with these meanings – they are conventional. Though, there are domains which You can’t

purchase without having a competent authority: “gov” – government establishment; “mil” – military department;

“edu” – educational establishment; “int” – international organization; “museum” – museums and so on.

3. Domain name basis.

Domain name basis is the most important domain component. Let’s emphasize 2 completely different methods

of selecting a successful domain name basis:

1) As a basis for a domain they use euphonic, well-remembered word that isn’t associated with company’s

activity, products or services. Such domains are often being called by company’s name. For example

Google.com and GoDaddy.com are remarkable, short domains that don’t have terms characterizing their

activities, like “search”, “host”, “domain”, “web”. They are figured on exclusiveness, brevity and memorability.

2) The second method comprises that domain name will consist of a term/terms relating to company’s (project)

activity. The terms here serve as keywords of a given site. For example “www.design.com” contains a keyword -

design. It is counted on to promote a domain in search engines. Some search engines (e.g. Google.com) take

domain name into account while giving search results. Domains of this kind stick to the memory without being

unique and may be easily found by entering them in a browser’s line. Such domain names are typical for purely

Internet projects.

4. Number of words in a domain.

The more words are in a domain name, the less valuable it is. And vice-versa – the less words it contains (ideally

one) the more value it represents. For example, “www.design.com” has one word – design. This word is

polysemantic to the maximum, because it can denote landscape design, interior design, web design, 3D design

and other notions relevant to design. Such domains are appreciated highly. “www.webdesign.com” consists of 2

words – web and design. The value of this domain is a little lower than that of the previous one, because it has

more narrow meaning that bounds its scope. “www.customwebdesign.com” includes 3 words – custom web

design, and is therefore still less valuable.

5. Brevity and memorability.

It doesn’t make sense to include more than 3 words in a domain name – its value and ability to stick to the

memory will decrease owing to the length. The shorter is a domain, the more precious it is. Short domains are

easily remembered, You can dictate them by telephone without difficulty, have them displayed as an

advertisement in public transport and be sure they will be noticed, etc.

6. No hyphens and digits.

Hyphens and digits degrade domain’s value. Exception to the rule are the cases when digits form an integral part

of a domain concept. For example “3D”, “mp3″, “formula1″.

7. Logical abbreviations.

Sometimes, in order to insert multipartite expression into a domain, they use abbreviations. But as far as

domains are concerned, they often do this incorrectly. For example, it’s necessary to apply “full flash web sites”

notion to a domain. To do this, they often abbreviate the expression, leaving only the initial letters of each word.

Based upon the received “ffws”, it’s impossible to understand what this domain means. It’s not being “read” by

search engines and is poorly remembered in spite of its brevity. That is to say, the given domain has more

drawbacks than advantages.

How to correctly abbreviate the expression like this? We should define its main idea/concept, which will serve as

a keyword of the future site. In our case it will be “full flash”. The rest of it -”web sites” is of minor importance, so

we can abbreviate it as “ws”. As the result, we have “www.FullFlashWs.com” domain. This domain has obvious

advantages when being promoted in search engines at “full flash” query, reasonably long and is not hard to

remember.

8. Domain’s first letter.

In itself the first letter of a domain name is of minor importance. But there are nuances that may have a beneficial

effect on popularization of a future site. The fact is that many of web directories have option to sort websites

alphabetically, and some of the directories have this option dissembled. Thus, the sites whose domain names

start with the first letters of alphabet are being visited much more frequently than the rest in a directory. This

factor should be taken into account when inventing a proper and brief domain name.

Finally, if You purchase a domain which is not new and has been in the Internet for some time, consideration

must be given to:

-Age of a domain name.

-Domain’s history, its scope in the past.

-Make sure that this domain doesn’t have punitive sanctions in search engines and its e-mail is not recognized as

a spam.

-Make sure that other companies/persons don’t make claims on this domain.

-PR and Alexa statistics of this domain.

www. AtixMedia.com

Copying, printing and distribution of this article is allowed as long as it includes attribution and all the links

mentioned in the text.

With the way the internet is growing these days, its no surprise that there are a ton of people that want to own their own website. There are even more people that want to have their own domain name. Having your own domain name can become a bit difficult. There is of course the option to own a sub domain but that will not help most people, because while they have a domain name by using this method, it will never end up at the top of the Google hit list, no matter how many great keywords they use. For those who dont care about it, thats great because sub domains are generally free so long as you use the free ones, and they are offered by many different websites. So the question on everyones mind these days, is it possible to get Absolutely Free Domain Names?

It is possible to obtain a free domain name that you actually own, but even free comes with a certain price. One of the biggest issues is that youll generally end up filling out a lot of different offers. Yes, weve all been through this, the scenario where they offer you something for free, and you get excited thinking youre going to have the newest video game console, or Absolutely Free Domain Names in this case, and then they make you answer a bunch of questions. Youre fine with the questions, until you get to the one that requires a paid subscription to some ridiculous magazine in order to proceed. Thats where you end up drawing the line and clicking on the X.

If you do manage to get your domain name, and somehow manage to get it without giving up any money, then youll probably notice that you have to pay for the domain hosting. Without domain hosting, your site will never go live because even though you have your website made, with all of its cute little flash buttons and the like, its never going to be live on the internet until you shell out the cash for the hosting. Normally youll discover that the company offering the paid hosting is the same company that you got this free domain from. Theyre going to get their money no matter what. If you do manage to get free hosting along with Absolutely Free Domain Names, then youll probably find that your page is littered with advertisements over which you have no control. You might be okay with this at the moment, but later on youre going to realize that this isnt the website you had in mind when you went looking for absolutely free domain names.

One more problem you run into, is that if you did not acquire the rights to .com, .org, .net and every other extension under the sun, people will be free to copy your domain name with a different extension. Say you have rubblecake.com, and someone makes rubblecake.org. This means that others may accidentally navigate to that site instead of yours, costing you both traffic and ratings.

All in all, its better to buy your domain name if you are serious about having your own website. Its better for you, and its definitely better for everyone that visits your website on a daily basis.

What is a Domain Name? Before we can go into what a
domain name is I’m going to tell you why we need them as
the answers compliment each other. The Internet is just a really
big collection of connected computers (a network). For the
purpose of explaining domain names you can think of the Internet
a bit ike the phone system and just like the phone system every
computer on the Internet has it’s own phone number except an
Internet phone number is called an IP addresses. This address is
made up of up to 12 digits in the form 123.123.123.123,
computers use these IP addresses to send information to each
other over the Internet.

When the Internet was first created it quickly became clear that
these IP addresses were not easy to remember and another method
was need to make these addresses more human friendly.The
solution to this was the Domain Name System (DNS). Basically the
DNS is a really really big phone book for computers. When
you type a web site address into your web browser it checks the
DNS for that website name and finds the IP address. Once it has
the IP address it can then send a message to that computer and
ask it for the web page you wanted.

Ok so you know a domain name is part of a web site address
but which part? Lets look at a website address so we can
identify and discuss what bit of it is a domain name.

http://www.allwebhosts.com.ru/indexhtml

The above address is the home page of the this web site. It can
be split into 3 main parts. The first part is http:// this just
tells your web browser what kind of information it is going to
get and how to get it. The last part is /index.html this is name
of the files on the remote computer that you want your browser
to get. The bit in the middlewww.allwebhosts.com.ru is a
domain name. This is the name that your computer sends to the
DNS to get back the IP address.

So you know what a domain name is and that there is a phone book
called the DNS to change your easy to remember domain name into
an IP address that you computer can understand. The Internet
phone book (DNS) is special in that everyone on the Internet
needs to be able to use it. This makes the DNS very very big
(100+ million addresses big). Due to the size of this phone book
it needed to have a carefully organised and managed structure.

Domain names themselves are split into different levels like
a hierarchy. The DNS system uses this hierarchy to search
the DNS for the IP address of the domain name it is trying to
find. The last bit of a domain, in the previous example the com
part is called the top level domain. There are a large selection
of top level domains like com, net, org and info. There are also
very similar endings called country level domains like uk and
de. Each of the top level and country level domains are managed
by a different organization, sometimes these are companies or
non profit organizations and sometimes governments. In the
domain business these organisations are referred to as the
registries. Each registry looks after it’s own part of the
domain name system.

If you decide you want to use a domain name in the top level
domain com, like mycompany.com you would have to have this name
assigned by the registry that manages that top level domain (for
..com a US company called VeriSign). The process of being
assigned a domain name is called domain registration.

Domain registration is more like a lease than a purchase.
You are renting the second level domain (the mycompany bit) from
Verisign for a specific amount of time normally between 1 and 10
years at a time. Most of the organizations that allow you to
register a second level domain charge a fee for each year that
you register the domain for. With almost all domain names you
are also given the option to renew your registration (lease)
when it is close to running out (expiring).

Once you have registered a second level domain you are free to
create as many third level domains (sometimes called sub
domains) as you like.

Once you have registered a second level domain you are free to
create as many third level domains (sometimes called sub
domains) as you like. In our previous example the www is a sub
domain of itxcel.com.

Most of the registries that manage these top level domain names
do not allow individuals or businesses to register domains
directly with them. To register a domain you need to use a
company like Allwebhosts. We act as a registrar and send all the
required information and the registration fee to the registry.
Registrars are useful as they hide the differences that exist in
each of the registries from the customer and provide a simple
step by step process for registering a domain. A registrar also
allows you to manage and track all your domains from one place
rather than having to deal with a different company for each top
level domain.

OK so I know what a domain name is, Why do need one? Can
you image what a nightmare it would be if you had an email
address like myname@123.246.128.255 or a web site address
http://123.246.128.255/? These addresses are possible but not
very easy to remember. Now if you register a domain name you
could create an email address like myname@mycompany.com and a
web site address like mycompany.com. These are much easier to
remember and look 100 times more professional.

One of the important points about registering a domain is
that once done you have an exclusive right to use that domain
for as long as you keep the domain registered in your name. If
you do not renew a domain at the end of it’s registration period
it will again become available for registration by someone else.
For this reason even if you don’t want or need a web site at the
moment, it’s still a good idea to register a domain as soon as
possible. Just imagine if your competition registered the domain
name of your company or product. Although there is a process in
place to retrieve these domain it can be long and complicated.
It is definitely simpler to spend a little money up front to
secure your chosen domain names.